Meta is considering charging up to $200 a month for Hatch, a planned AI agent that could build software tools, manage calendars and send emails.
The price would put Meta’s consumer AI push in direct competition with top-tier subscriptions from OpenAI and Anthropic.
Read more: https://thein.fo/4g0rQty
@theinformation Damn!
The key question is whether users perceive enough tangible ROI to justify that cost. For an AI agent that can manage email, calendars, and build software tools, the value proposition depends less on novelty and more on reliability, integration depth, and time saved in real workflows. That is closer to enterprise SaaS logic than consumer apps.
Meta is considering charging up to $200 a month for Hatch, a planned AI agent that could build software tools, manage calendars and send emails.
The price would put Meta’s consumer AI push in direct competition with top-tier subscriptions from OpenAI and Anthropic.
Read more: https://thein.fo/4g0rQty
