Ben Thompson thinks Siri AI (even if demo feautures are basic and old) shows Apple’s AI strategy may still work out very well for them:
“You’ll be able to access all of that capex that other companies are building on your phone, you’ll just have to use an app; if you need to find something personal, or work across apps, Siri will be the only one who can pull it off — as long as it’s not vaporware (and it appears the second time is the charm).”
Apple WWDC just demo’d new Siri AI powered by Apple Intelligence (aka Gemini distillation).
It’s supposed to be more conversational with on-screen visual intelligence and can integrate user context (photos, contacts, calendars).
The WWDC 2024 version was pure vapourware but this looks more legit because Siri responses actually take a while to respond. After getting fined last time for false advertising, Apple can’t mess around with this Siri update.

