The case for broader marketing skills as job postings fall
Indeed CMO James Whitemore says companies need versatile marketers who understand business in an AI-driven world, Business Insider reports.
TLDR
Business Insider reports that marketing job postings are down, while Indeed CMO James Whitemore argues that the marketing function itself is evolving. He says companies need versatile, business-literate marketers in an AI-driven world.
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