/Tech22h ago

Hasbro launches "behavioral licensing" to let partners build interactive AI versions of Optimus Prime and Mr. Potato Head

Licensees gain access to character voices, histories, and personalities.

6232412.7K

Original post unavailable.

/Tech22h ago

Hasbro launches "behavioral licensing" to let partners build interactive AI versions of Optimus Prime and Mr. Potato Head

Licensees gain access to character voices, histories, and personalities.

6232412.7K

Original post unavailable.

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Isabella❣️@umar08984819398

@Forbes Hasbro is exploring a new “behavioral licensing” model 🧸🤖

The idea goes beyond visuals and voice—giving licensees access to a character’s full personality, backstory, and creative DNA, potentially reshaping how franchises are built and used across media and products 🎬📚✨

3h51

TrustWeb3🥈@TrustWeb3X1

@Forbes This could change how characters are built and monetized long term.

3h3

Four Ferrer@Four1258882

@Forbes Huh

3h2

Trong Hatachi (❖,❖)@Trong_Hatachi

@Forbes new dna who?

満州国通信社(特務間の共通語はハングルだったのよ！)@4AnMBjvpUs14525

@Forbes 習近平與八個女人 https://youtu.be/S_ttN5QxFns?si=zOfKMFsWn2kGi8oM 維尼御弟習遠平 https://youtu.be/Y3lUEXx8Koc?si=SuMB2MUake8pMz9w