Jonathan Liem shut down Nex AI despite seven-figure enterprise contracts

Tech in Asia reports that Jonathan Liem shut down Nex AI despite securing seven-figure enterprise contracts because he couldn’t see himself doing it for another decade. He is now building Inflect to help businesses understand how AI tools discover and select information. The publisher also summarizes his advice to founders: ask whether you can do the work for 10 years, don’t fear a saturated market and recognize sunk costs.