Announcement
Preliminary data puts global smartphone shipments down 22% in Q3 2026
IDC puts shipments at 255.3 million units, calling the year-over-year drop the largest on record.
TLDR
IDC's preliminary data shows global smartphone shipments fell 22% year over year to 255.3 million units in Q3 2026, the steepest such decline on record. IDC links the drop to rising memory costs and strained supply. Samsung and Apple gained market share despite shipping fewer phones. IDC expects market growth to remain constrained through 2027, with any possible recovery pushed to 2028 at the earliest.
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