Niche streaming services in India reportedly pivot away from standalone apps
Mint reports a move toward aggregators and licensing, alongside a turn to microdramas and shorter shows and films aimed at keeping viewers hooked.
TLDR
Mint reports that niche streaming services in India are giving up standalone apps as they pivot to aggregators and licensing. It also describes a shift toward microdrama content, with streaming services shortening shows and films in an effort to keep viewers hooked.
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