Zepto Adds Paid Loyalty Club and Premium Grocery Push
Inc42 reports the quick-commerce firm is pushing bigger orders via paid loyalty and premium grocery options.
Inc42 posted that Zepto aims to increase customer spending by introducing Zepto Club, a paid loyalty program, and Zepto Select, a premium grocery offering. The company is focusing on larger order sizes and higher-value customers through these initiatives. The tweet questions whether this premiumisation approach can improve profitability in the quick commerce sector. No further details on the membership costs or rollout timeline appear in the post.
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Zepto Adds Paid Loyalty Club and Premium Grocery Push
Inc42 reports the quick-commerce firm is pushing bigger orders via paid loyalty and premium grocery options.
Inc42 posted that Zepto aims to increase customer spending by introducing Zepto Club, a paid loyalty program, and Zepto Select, a premium grocery offering. The company is focusing on larger order sizes and higher-value customers through these initiatives. The tweet questions whether this premiumisation approach can improve profitability in the quick commerce sector. No further details on the membership costs or rollout timeline appear in the post.