The case for selling a $2,000 iPhone Duo without winning on specs
ZDNET says Apple’s strength is storytelling, contrasting that with most companies’ focus on bigger, better and more.
TLDR
ZDNET argues that Apple can sell a $2,000 iPhone Duo without winning the spec race. It credits Apple’s storytelling rather than an emphasis on specifications, saying that while most companies focus on adding more of everything, Apple “tells a great story.”
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