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The case for selling a $2,000 iPhone Duo without winning on specs

ZDNET says Apple’s strength is storytelling, contrasting that with most companies’ focus on bigger, better and more.

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The InformationTI
8 Sources, 20d ago, first seen 20d ago

TLDR

ZDNET argues that Apple can sell a $2,000 iPhone Duo without winning the spec race. It credits Apple’s storytelling rather than an emphasis on specifications, saying that while most companies focus on adding more of everything, Apple “tells a great story.”

Combined views

21.6K

8 Sources, first seen 20d ago

19 likes1 comments6 saves1 reposts

Combined views

21.6K

8 Sources, first seen 20d ago

19 likes1 comments6 saves1 reposts

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Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

8 Sources

ZDNET@ZDNETHow Apple can sell you a $2K iPhone Duo without winning the spec race - ZDNET https://www.zdnet.com/article/apple-spec-selective-iphone-duo-strategy/?taid=6aac38c24ca3b500013d4262&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter20d
The Information@theinformationApple’s $1,999 iPhone Duo is its most expensive iPhone yet, but the company is betting customers will pay for a genuinely new form factor. Foldable smartphone revenue rose 16% globally last year, outpacing nonfoldable phones. Read more insights: https://thein.fo/4rolOql16d
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    8 Sources

    ZDNET@ZDNETHow Apple can sell you a $2K iPhone Duo without winning the spec race - ZDNET https://www.zdnet.com/article/apple-spec-selective-iphone-duo-strategy/?taid=6aac38c24ca3b500013d4262&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter20d
    The Information@theinformationApple’s $1,999 iPhone Duo is its most expensive iPhone yet, but the company is betting customers will pay for a genuinely new form factor. Foldable smartphone revenue rose 16% globally last year, outpacing nonfoldable phones. Read more insights: https://thein.fo/4rolOql16d
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