In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
11:21 PM · Jun 30, 2026 · 30.1K Views
Nikita Bier says an internal X experiment removing the top 30 revenue-sharing accounts boosted user engagement
Payouts for some affected accounts fell by 99%.
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Nikita Bier@nikitabier
These accounts were the top earners in April—before we updated the formula. We plan on running this experiment again with the new payout formula.
Nikita Bier@nikitabier
In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
2hViews 4.2KLikes 82Bookmarks 2
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Nikita Bier@nikitabier
@paulg @mvanhorn All 30 accounts post content that was posted by other users before them—usually verbatim or with minor modifications—and at a very high volume.
Since running the experiment, their payouts have been reduced by up to 99%.
Paul Graham@paulg
@nikitabier @mvanhorn What sort of stuff do they post?
2hViews 3.8KLikes 164Bookmarks 8
Daniel@growing_daniel
@nikitabier @VitoComedy Heh. Nikita what are you doing…
Nikita Bier@nikitabier
In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
2hViews 663Likes 14Bookmarks 1
Beff (e/acc)@beffjezos
Elizabeth Warren of posters.
Nikita Bier@nikitabier
In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
2hViews 1.4KLikes 9Bookmarks 0
Rohan Paul@rohanpaul_ai
Some interesting experiments are happening with X Algo. Liking it. 💡
Nikita Bier@nikitabier
@mvanhorn The Top 30 accounts do not post content that benefits X.
30mViews 746Likes 4Bookmarks 0
Ramez Naam@ramez
@nikitabier Stop paying any of them, please! 🙏
Nikita Bier@nikitabier
In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
1hViews 59Likes 3Bookmarks 0
Ramez Naam@ramez
Woo hoo! One step closer to not paying accounts for engagement at all!
Nikita Bier@nikitabier
In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
1hViews 132Likes 1Bookmarks 0
GooGZ AI@PaulGugAI
@beffjezos I was wondering why my reach dropped lately, geez.
2hViews 14
Paradox Of War@onlythedeadknow
Sadly a lot of accounts do that. “At”WarClandestine is one that has been doing it for years now. He takes smaller accounts stuff, uses it but changes it a bit, then he blocks that smaller account so they can’t comment on his posts to call him out. I’ve seen him do it to many people.
I stated the above on one of his comments that was reposted by Tulsi Gabbard, trying to let her and others know and got an instant block. @nikitabier
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Secta@0xSecta
@rohanpaul_ai seeing more algorithmic experiments on X lately
the feed is becoming a programmable surface
14mViews 3