John Ternus says generative AI makes this a pivotal time for Apple products

In a new Clique TV interview, Apple’s CEO describes the surprise of Tim Cook’s offer, a “focus on the future” lesson from his predecessors, and generative AI’s potential for new products and experiences.

4 Sources, 20d ago, first seen 20d ago

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In a new Clique TV interview highlighted by 9to5Mac, Apple CEO John Ternus says Tim Cook’s offer to consider the CEO job was unexpected and names “focus on the future” as a central lesson from Cook and Steve Jobs. Ternus calls generative AI a powerful technology that could enable new products, experiences and capabilities. The interview also covers Vision Pro, technology use by children and Apple health.

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John Ternus says generative AI makes this a pivotal time for Apple products

4 Sources, 20d ago, first seen 20d ago

TLDR

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Combined views

122.2K

4 Sources, first seen 20d ago

606 likes15 comments126 saves29 reposts

Apple CEO John Ternus used a new interview with Clique TV to talk about the transition from Tim Cook, Apple’s product priorities and the role he sees for generative AI. 9to5Mac’s account of the interview says it was recorded earlier this month and released over the weekend.

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Asked about Cook’s offer to consider becoming CEO, Ternus said he had never imagined that happening and called the opportunity “beyond words.” He also pointed to “focus on the future” as the most important lesson he learned from Cook and Steve Jobs, describing Apple’s work as moving quickly from one launch to the next.

Ternus sees AI as a product opportunity

On generative AI, Ternus called it a powerful technology and said the moment makes this the most exciting period of his career for building products. He said Apple was interested in using the technology in different ways to create new experiences, products and capabilities.

The interview also touched on Vision Pro, iPhone Duo, Apple’s health work and how Ternus manages technology use with his children. Those comments offer a picture of his early public priorities as CEO, but they are not a product roadmap or a timetable for Apple’s AI plans.

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