Korean game companies tailor convention strategy to global gamers, The Korea Herald reports
The Korea Herald says companies are showcasing big-budget PC and console titles at Gamescom in Germany while promoting anime-linked titles at Tokyo Game Show.
TLDR
Korean game companies are stepping up efforts to reach global gamers by selectively participating in international conventions, The Korea Herald reports. It describes a targeted approach: big-budget PC and console titles at Gamescom in Germany, and subculture, anime-linked titles at Tokyo Game Show.
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