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The behavioral signals behind ads that feel too relevant

Inc42 says searches and visits to travel or shopping sites can signal what you might want to buy next.

Inc42IN
1 Source, 1h ago, first seen 1h ago

TLDR

Inc42 shares Mobavenue CEO Ishank Joshi’s explanation for why ads can feel like your phone is listening. He says phones aren’t exactly listening: searches and visits to travel portals or shopping sites leave behavioral signals that platforms can use to predict what you might want to buy next.

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341

1 Source, first seen 1h ago

2 likes

Combined views

341

1 Source, first seen 1h ago

2 likes

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1 Source

Inc42@Inc42Are your phones actually listening to you? 👀 Not exactly. Instead, platforms are building a picture of your behaviour from the signals you leave behind. Search for a shoe, visit a travel portal or browse a commerce site, and those actions can signal what you might want to buy next. That’s why the ads you see can feel a little too relevant. Ishank Joshi, MD & CEO, @Mobavenue_, explains how the internet uses these signals to predict what you’re likely to want next. #Reels #Inc42 #fyp #Advertising #AdTech #DigitalMarketing1h
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    1 Source

    Inc42@Inc42Are your phones actually listening to you? 👀 Not exactly. Instead, platforms are building a picture of your behaviour from the signals you leave behind. Search for a shoe, visit a travel portal or browse a commerce site, and those actions can signal what you might want to buy next. That’s why the ads you see can feel a little too relevant. Ishank Joshi, MD & CEO, @Mobavenue_, explains how the internet uses these signals to predict what you’re likely to want next. #Reels #Inc42 #fyp #Advertising #AdTech #DigitalMarketing1h
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