The behavioral signals behind ads that feel too relevant
Inc42 says searches and visits to travel or shopping sites can signal what you might want to buy next.
TLDR
Inc42 shares Mobavenue CEO Ishank Joshi’s explanation for why ads can feel like your phone is listening. He says phones aren’t exactly listening: searches and visits to travel portals or shopping sites leave behavioral signals that platforms can use to predict what you might want to buy next.
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