Apple Music's new branding turns sound into rippling visuals

Apple Music's rebrand includes a new wordmark, a custom sonic logo and rippling visuals, Fast Company reports. The team tested how different sounds moved liquid, then used a transducer and mineral oil to turn the sonic logo into a visual ripple pattern around acrylic versions of the note logo and wordmark. The branding was slated to appear first in Apple Music's original content and event programming.