Tim Sweeney, founder and CEO of Epic Games, retweeted a post that highlights screenshots of advertisements inside Apple's App Store, News, Wallet, and Maps apps. The post asks what cultural shift permitted the change and suggests it is not solely due to Steve Jobs no longer being there to object. A visible reply in the thread echoes the question about the absence of that restraint. The packet records the retweet action and the generated headline summarizing the reaction but contains no further confirmation or independent sourcing of the ad placements themselves.