Overall, my expectation tomorrow is that Apple’s AI features & Siri should move from being completely subpar to being adequate - but far from leading. The other major theme will be needed quality and performance improvements across the board. https://www.bloomberg.com/news/articles/2026-06-05/wwdc-2026-preview-ios-27-siri-ai-features-macos-27-more-apple-will-announce?srnd=undefined

For the short term future, given the blockbuster hardware rollouts over the next year and the very strong brand, having AI in a good enough place with a far more stable OS foundation will put Apple in a solid spot, I believe.

@markgurman Apple must have developed an intelligent agent far beyond imagination over the past two years. Perhaps it's powerful enough to disrupt its core developer and App Store ecosystem. That's why it's been so hesitant to release it, eagerly awaiting tomorrow.

@markgurman I genuinely hope tomorrow brings the iMac moment once more!

@markgurman If they manage to

🔹improve battery life 🔹Siri extension to Claude across all OS’s 🔹Personal Context & a faster, better Siri experience overall

💯

@markgurman Out of curiosity, what would you consider leading?

@markgurman Will the new Siri be in beta 1?

@markgurman Based on the leaks the al seems just as good as anything else out there. That’s more than just being adequate. Who else can get all this ok all their devices like Apple can? Galaxy al is basically Gemini app and photo editing. Apple will have all that plus on screen awareness

@markgurman Mark does Apple have a contract with Bloomberg to supply some information to Bloomberg which you report ? Otherwise how do you get all this information? From leaks ?

Eg secret meetings etc . How can we know you’re informed and you’re not just making it up ? @markgurman

@cjd_labs @markgurman They’ve used Gemini to teach their own apple models.

@mweinbach @markgurman how can they be expected of leading if they are directly dependent on partners for this, this is a race they just can’t win until they pull something very dramatic maybe couple of years down the line

@markgurman Any idea if the new Siri (and delayed Siri) features are going to be in Beta 1?

@footballmaniaw @markgurman Galaxy AI is way more than Gemini and photo editing, did you just make this crap up?

@footballmaniaw @markgurman Bixby with Perplexity already does what you hope Siri will be able to do with Gemini. If Siri is still a flop or is just barely smarter that IS a deal breaker for you isn't it?

@DystopianRevolt @markgurman It really isn’t, it has other al features but none are deal breakers or anything people use. Galaxy al is so overrated it really isn’t that special. Nudge crap that’s been advertised is shit and holds zero value.

@markgurman Gurman you doing pre Apple event discord live? It’s tradition now

@markgurman

@markgurman Why didn’t you do a discord live this time

@electoralgarb @markgurman Samsung, Apple's only meaningful smartphone competitor, does personal context and on-screen awareness. I'm so disappointed in Apple. The last 15 years have been a constant downhill slide, enough that I now use a Galaxy S along side my iPhone, and if tomorrow disappoints, I'm out.

@markgurman I’ll take it