Adobe Acquires Peak XV-Backed AI Startup Rilo

Adobe has acquired Rilo, a Peak XV Partners-backed AI martech startup. The transaction marks Adobe's second Indian startup purchase after Rephrase.ai. Rilo develops AI agents that support marketing and go-to-market teams by handling competitor intelligence and campaign research. Reports state that Rilo's team will join Adobe to continue work on agentic AI capabilities. The software giant completed the deal for an undisclosed amount. Coverage from Inc42 and related sources confirms the acquisition and describes Rilo's focus on automating complex workflows for enterprise marketing teams.