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Apple may launch a Beats-branded iPhone controller

Citing Bloomberg’s Mark Gurman, iPhone in Canada says Apple has been developing iPhone gaming controllers for more than a year to compete with third-party accessories.

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8 Sources, 20d ago, first seen 20d ago

TLDR

iPhone in Canada reports that Apple is working on a new iPhone game controller that could launch under the Beats brand. Citing Mark Gurman’s Power On newsletter for Bloomberg, the outlet says Apple has been developing iPhone gaming controllers for more than a year as it looks to compete with third-party accessories.

Combined views

107.3K

8 Sources, first seen 20d ago

73 likes14 comments14 saves7 reposts

Combined views

107.3K

8 Sources, first seen 20d ago

73 likes14 comments14 saves7 reposts

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8 Sources

@iPhoneinCanadaApple’s New iPhone Game Controller Could Launch Under Beats Brand https://www.iphoneincanada.ca/2026/09/13/apples-new-iphone-game-controller-could-launch-under-beats-brand/20d
@MacObserverApple doesn't want its logo on a game controller so they're slapping Beats on it instead. Same company, cheaper materials, no risk to the premium brand. https://www.macobserver.com/news/apple-iphone-game-controllers-launch-under-beats/20d
@engadgetBloomberg's Mark Gurman said there are two gaming controllers in the works. https://www.engadget.com/2256955/apples-rumored-gaming-controller-for-iphone-could-feature-beats-branding/?utm_term=Autofeed&utm_campaign=Echobox-Engadget&utm_medium=Social-Distribution&utm_source=Twitter#Echobox=178932284320d
@vergeThe accessories would likely be sold under the Beats brand. https://www.theverge.com/tech/994426/apple-iphone-game-controllers20d
@GizmodoApple May Pivot the Beats Brand Into a Way of Marketing Less Polished Products, Starting With Gamer Gear https://gizmodo.com/apple-may-pivot-the-beats-brand-into-a-way-of-marketing-less-polished-products-starting-with-gamer-gear-200081105020d
@HotHardwareBeats could be headed from headphones to gamepads as Apple reportedly plots a bigger iPhone gaming push. https://hothardware.com/news/apple-may-unleash-beats-branded-iphone-game-controllers19d
@PolygonApple Is Finally Working on an Official iPhone Controller https://www.polygon.com/iphone-official-game-controller-beats-apple/?taid=6aa81a2512a7680001d3e693&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter19d
@techradarBeats-branded game controllers for iPhones may be on the horizon as Apple looks to take advantage of a growing market https://www.techradar.com/gaming/mobile-gaming/would-you-buy-a-beats-game-controller-apple-is-apparently-working-on-its-own-iphone-controller-and-the-beats-team-could-be-leading-on-how-it-looks-and-feels19d
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    8 Sources

    @iPhoneinCanadaApple’s New iPhone Game Controller Could Launch Under Beats Brand https://www.iphoneincanada.ca/2026/09/13/apples-new-iphone-game-controller-could-launch-under-beats-brand/20d
    @MacObserverApple doesn't want its logo on a game controller so they're slapping Beats on it instead. Same company, cheaper materials, no risk to the premium brand. https://www.macobserver.com/news/apple-iphone-game-controllers-launch-under-beats/20d
    @engadgetBloomberg's Mark Gurman said there are two gaming controllers in the works. https://www.engadget.com/2256955/apples-rumored-gaming-controller-for-iphone-could-feature-beats-branding/?utm_term=Autofeed&utm_campaign=Echobox-Engadget&utm_medium=Social-Distribution&utm_source=Twitter#Echobox=178932284320d
    @vergeThe accessories would likely be sold under the Beats brand. https://www.theverge.com/tech/994426/apple-iphone-game-controllers20d
    @GizmodoApple May Pivot the Beats Brand Into a Way of Marketing Less Polished Products, Starting With Gamer Gear https://gizmodo.com/apple-may-pivot-the-beats-brand-into-a-way-of-marketing-less-polished-products-starting-with-gamer-gear-200081105020d
    @HotHardwareBeats could be headed from headphones to gamepads as Apple reportedly plots a bigger iPhone gaming push. https://hothardware.com/news/apple-may-unleash-beats-branded-iphone-game-controllers19d
    @PolygonApple Is Finally Working on an Official iPhone Controller https://www.polygon.com/iphone-official-game-controller-beats-apple/?taid=6aa81a2512a7680001d3e693&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter19d
    @techradarBeats-branded game controllers for iPhones may be on the horizon as Apple looks to take advantage of a growing market https://www.techradar.com/gaming/mobile-gaming/would-you-buy-a-beats-game-controller-apple-is-apparently-working-on-its-own-iphone-controller-and-the-beats-team-could-be-leading-on-how-it-looks-and-feels19d
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