OpenAI reportedly tests “Sponsored Agents” inside ChatGPT
A user describes a limited U.S. trial where ad clicks open chats with business-sponsored AI, with those conversations labeled as advertising and kept separate from regular ChatGPT answers.
TLDR
A user says OpenAI announced Sponsored Agents on September 16, 2026, letting people click an ad and ask a business-sponsored AI about sizes, product differences or what suits their needs inside ChatGPT. In a follow-up, the user describes the test as limited to select U.S. advertisers—not open to every advertiser.
The same user says a ChatGPT Ads app for Shopify launched in the U.S. on September 16, allowing advertisers to use product catalogs for ad creation and performance measurement. Expansion to other markets offering ChatGPT Ads was planned for September 23.
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