Blake Scholl Recalls Amazon 2001 Targeted Messaging Server
In a tweet Blake Scholl recounts building an internal ad targeting system at Amazon in 2001.
Tweet by @bscholl states that a couple of people at Amazon created an internal Targeted Messaging Server tool. The system let users upload lists of customer IDs to serve targeted banner ads on amazon.com. Scholl notes the project aimed to test multiple approaches to ad targeting. The same post mentions that a group at the company later used the tool for an April Fools activity, though further details are not supplied in the packet.
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Blake Scholl Recalls Amazon 2001 Targeted Messaging Server
In a tweet Blake Scholl recounts building an internal ad targeting system at Amazon in 2001.
Tweet by @bscholl states that a couple of people at Amazon created an internal Targeted Messaging Server tool. The system let users upload lists of customer IDs to serve targeted banner ads on amazon.com. Scholl notes the project aimed to test multiple approaches to ad targeting. The same post mentions that a group at the company later used the tool for an April Fools activity, though further details are not supplied in the packet.
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Blake Scholl 🛫@bschollIn 2001, a couple guys at Amazon built an internal tool called the Targeted Messaging Server. You could upload a list of customer IDs and target banner ads on http://amazon.com to them. Part of the idea was to enable experimentation with a bunch of ways of doing ad targeting.…
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