OpenAI tests ChatGPT ads that let you talk to a sponsored agent

OpenAI is testing Sponsored Agents with select U.S. advertisers, letting people click a ChatGPT ad and choose to ask a business-sponsored agent questions. The company says these chats are labeled and separate from users’ original conversations. The announcement also adds AI campaign-management and creative tools, plus HubSpot and Shopify integrations. Shopify merchants can build campaigns using their product catalogs and track results inside Shopify. OpenAI says the Shopify app is available to U.S. merchants, with eligible international markets scheduled to follow Sept. 23.