TechChina’s viral ‘Are You Dead?’ app rebrands for the eldercare market
Barron’s says the app, which became an internet sensation in January, is back with a new name—and that its rebrand is making millions.
TLDR
China’s ‘Are You Dead?’ app has rebranded to target the eldercare market, Barron’s reports. The publisher describes the app as a controversial internet sensation in January and says its move to a new name and market is making millions.
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China’s viral ‘Are You Dead?’ app rebrands for the eldercare market
Barron’s says the app, which became an internet sensation in January, is back with a new name—and that its rebrand is making millions.
TLDR
China’s ‘Are You Dead?’ app has rebranded to target the eldercare market, Barron’s reports. The publisher describes the app as a controversial internet sensation in January and says its move to a new name and market is making millions.