Axios reports that Meta is making privacy a centerpiece of its AI reboot.
Axios says Meta is making privacy a centerpiece of its AI reboot, framing the company's new motto as "we care about privacy."
Axios reports that Meta is making privacy a centerpiece of its AI reboot.
Axios says Meta is making privacy a centerpiece of its AI reboot, framing the company's new motto as "we care about privacy."
Meta is making privacy a central part of its pitch for Muse, the personal AI assistant that needs access to emails, financial information and other sensitive data to complete tasks. The shift is notable for a company whose advertising business has long depended on extensive customer data.
Axios reports that Muse gives each user a personal virtual machine and is preparing an option designed to keep even Meta from accessing the data. The company is also working on a similar private-processing option for its AI glasses.
Meta has added incognito chats and expanded technology first used for private processing in WhatsApp. CEO Mark Zuckerberg has also promised a fully private mode for personal agents in which neither Meta nor another provider can see or grant access to a user's information.
The limits matter. Muse interactions can be used for model training under the default setting, although users can turn that off. Some Muse protections also do not apply to Meta AI used through Facebook, Instagram or the standalone Meta AI app.
Electronic Privacy Information Center executive director Alan Butler told Axios that confidential processing does not resolve the broader concern created by putting microphones and cameras into everyday devices. Meta also has to overcome a long trust gap: the company can describe new controls immediately, but proving that they work as promised will take time and a record users can evaluate.
Meta is making privacy a central part of its pitch for Muse, the personal AI assistant that needs access to emails, financial information and other sensitive data to complete tasks. The shift is notable for a company whose advertising business has long depended on extensive customer data.
Axios reports that Muse gives each user a personal virtual machine and is preparing an option designed to keep even Meta from accessing the data. The company is also working on a similar private-processing option for its AI glasses.
Meta has added incognito chats and expanded technology first used for private processing in WhatsApp. CEO Mark Zuckerberg has also promised a fully private mode for personal agents in which neither Meta nor another provider can see or grant access to a user's information.
The limits matter. Muse interactions can be used for model training under the default setting, although users can turn that off. Some Muse protections also do not apply to Meta AI used through Facebook, Instagram or the standalone Meta AI app.
Electronic Privacy Information Center executive director Alan Butler told Axios that confidential processing does not resolve the broader concern created by putting microphones and cameras into everyday devices. Meta also has to overcome a long trust gap: the company can describe new controls immediately, but proving that they work as promised will take time and a record users can evaluate.
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