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TikTok reportedly cut violations triggering immediate advertiser bans from 37 to 13

Forbes reports non-delivery scams no longer warrant advertiser suspension under the revised rules; TikTok disputes the allegations.

Steve HermanSH
TechmemeTE
2 Sources, 2d ago, first seen 2d ago

TLDR

Forbes reports TikTok cut the number of advertiser violations warranting immediate bans from 37 to 13 in fall 2025. Its analysis of Better Business Bureau complaints found reports mentioning TikTok rose 142% in the six months after the change compared with the six months before; reports detailing non-delivery scams rose more than 200%. TikTok called the allegations false and said it strictly prohibits deceptive advertising.

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2 Sources, first seen 2d ago

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Combined views

3.3K

2 Sources, first seen 2d ago

7 likes6 reposts

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3 Sources

ForbesTikTok Quietly Gutted Its Advertising Rules. Scams Have Exploded Ever Since.2d
Steve Herman@newsguyusaForbes - TikTok’s executives quietly defanged its advertising rules, opening the floodgates to fraudsters that target American users with fake sales of products that never arrive. https://www.forbes.com/sites/iainmartin/2026/10/07/tiktok-quietly-gutted-its-advertising-rules-scams-have-exploded-ever-since/ https://ift.tt/E3o7ZlW2d
Techmeme@TechmemeSources and internal docs: TikTok cut the violations for which an advertiser could be immediately banned from 37 to 13 last fall, leading to a surge in scams (@schwabkatharine / Forbes) (Visit Techmeme dot com for the link and full context!)1h
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    3 Sources

    ForbesTikTok Quietly Gutted Its Advertising Rules. Scams Have Exploded Ever Since.2d
    Steve Herman@newsguyusaForbes - TikTok’s executives quietly defanged its advertising rules, opening the floodgates to fraudsters that target American users with fake sales of products that never arrive. https://www.forbes.com/sites/iainmartin/2026/10/07/tiktok-quietly-gutted-its-advertising-rules-scams-have-exploded-ever-since/ https://ift.tt/E3o7ZlW2d
    Techmeme@TechmemeSources and internal docs: TikTok cut the violations for which an advertiser could be immediately banned from 37 to 13 last fall, leading to a surge in scams (@schwabkatharine / Forbes) (Visit Techmeme dot com for the link and full context!)1h
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