How Flipkart prepares for Big Billion Days’ first 60 seconds

Inc42 shares Flipkart CPTO Balaji Thiagarajan’s account of how the team prepares for Big Billion Days. The team tracks customer journeys, fixes system errors and works to keep payments and product discovery seamless. Inc42 says it also monitors demand forecasts and inventory replenishment in real time. The first 60 seconds are crucial for testing assumptions and how the system handles a demand spike.