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Meta’s India revenue reportedly grew nearly sixfold as monthly users rose by 100 million

Inc42 says competition in ad auctions is raising the cost of reaching consumers, while brands look beyond impressions.

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1 Source, 1h ago, first seen 1h ago

TLDR

Inc42 said on October 3, 2026, that Meta’s monthly active users in India rose from 350 million in 2020 to 450 million, while revenue grew from ₹6,000 crore to ₹36,000 crore. It says competition among businesses in auction-based advertising is raising the cost of reaching consumers. Inc42 quotes Mobavenue CEO Ishank Joshi on brands shifting their focus from impressions to outcomes such as app installs and purchases.

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1 Source, first seen 1h ago

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Combined views

372

1 Source, first seen 1h ago

3 likes1 saves

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1 Source

@Inc42Meta’s India revenue jumped nearly 6X. Its users didn’t. In 2020, Meta had 350 Mn monthly active users in India. Today, it has 450 Mn, while revenue grew from ₹6,000 Cr to ₹36,000 Cr. As millions of businesses compete for the same consumers, auction based advertising is pushing up the cost of reaching them. “The brands will want to pay for outcomes, not for impressions.” Ishank Joshi, MD & CEO, @Mobavenue_ , explains why brands are moving beyond impressions to outcomes, from app installs and purchases to registrations, repeat purchases and GMV. See how India’s advertising game is moving from reach to results → #Reels #Inc42 #fyp #Advertising #AdTech #DigitalMarketing1h
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    1 Source

    @Inc42Meta’s India revenue jumped nearly 6X. Its users didn’t. In 2020, Meta had 350 Mn monthly active users in India. Today, it has 450 Mn, while revenue grew from ₹6,000 Cr to ₹36,000 Cr. As millions of businesses compete for the same consumers, auction based advertising is pushing up the cost of reaching them. “The brands will want to pay for outcomes, not for impressions.” Ishank Joshi, MD & CEO, @Mobavenue_ , explains why brands are moving beyond impressions to outcomes, from app installs and purchases to registrations, repeat purchases and GMV. See how India’s advertising game is moving from reach to results → #Reels #Inc42 #fyp #Advertising #AdTech #DigitalMarketing1h
    Today's Rank

    #11

    Today's Rank

    #11