Meta’s India revenue reportedly grew nearly sixfold as monthly users rose by 100 million

Inc42 said on October 3, 2026, that Meta’s monthly active users in India rose from 350 million in 2020 to 450 million, while revenue grew from ₹6,000 crore to ₹36,000 crore. It says competition among businesses in auction-based advertising is raising the cost of reaching consumers. Inc42 quotes Mobavenue CEO Ishank Joshi on brands shifting their focus from impressions to outcomes such as app installs and purchases.