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Zynga’s “proven, better, new” framework for product changes
a16z shares Mark Pincus’s advice: keep what 10/10 existing users love, and add only changes 10/10 users deem better.
TLDR
a16z quotes Zynga founder Mark Pincus describing “proven, better, new” as Zynga’s product framework. His rule is to preserve what 10/10 existing users of a category already love, add only what 10/10 users agree is better, and treat anything else he thinks is better as new and assume it will fail. He cited Zynga Poker’s no-download approach as a “better” change, saying each download click costs half of users.
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