Report
Apple Pay launches in India with Axis Bank partnership after regulatory delays
Apple Pay rolled out in India for Axis Bank credit cards (Visa/Mastercard) on iPhone, iPad, and Apple Watch, accepted at millions of merchants, after years of UPI-market regulatory hurdles. No UPI or RuPay support at launch; Mac support coming.
TLDR
India's massive digital payments market (world's most populous, rapid cashless adoption) represents key growth for Apple despite UPI dominance. The launch marks Apple's first major consumer fintech foothold in India, signaling tech giants' push into high-growth emerging markets and consumer expansion beyond core devices.
Combined views
12.5K
1 Source, first seen 1d ago
76 likes24 saves6 reposts
