Southeast Asia Ecommerce Shifts Focus From GMV Growth
Tech in Asia reports rising costs are prompting brands to prioritize profitability in Southeast Asia ecommerce.
TLDR
Tech in Asia posted that Southeast Asia’s ecommerce game is changing because GMV growth is no longer enough. The outlet states that rising marketplace fees, ad costs, logistics, and commissions are pushing brands to focus on profitable GMV. The linked article adds that brands are chasing profitable growth over GMV as marketplaces squeeze margins, which is pushing ecommerce enablers to reconfigure their value proposition.
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