Taboola reportedly buying an adtech rival to expand its foothold with finance clients
Business Insider reports that CEO Adam Singolda says Taboola is on a mission to "monetize everything" outside closed platforms such as Google and Meta.
TLDR
Taboola is buying a rival advertising technology company to gain a bigger foothold with lucrative finance clients, Business Insider reports. The outlet also quotes CEO Adam Singolda saying the company's mission is to "monetize everything" outside closed platforms such as Google and Meta.
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