The #4 app on the U.S. App Store is TikTok…Pro
It’s built by Bytedance, and is a clone of TikTok but with tons of World Cup-specific content
In the Fan Hub, users earn points (to redeem for prizes) via engaging w/ World Cup creators and videos
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Why would TikTok do this?
They launched the app specifically for the U.S., and plan to use it to provide a curated experience during big cultural events (like the World Cup)
IMO, it’s confusing why this isn’t just a tab on TikTok. They may be trying to create a next gen ESPN?
The #4 app on the U.S. App Store is TikTok…Pro
It’s built by Bytedance, and is a clone of TikTok but with tons of World Cup-specific content
In the Fan Hub, users earn points (to redeem for prizes) via engaging w/ World Cup creators and videos