The EU delay is driven by Digital Markets Act compliance.
Tim Sweeney#486
So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors…
Either they haven’t solved how to do that while preserving their privacy approach, or they don’t think Siri is ready to compete on a level playing field with other AI providers.
Many users objected to the EU's DMA rules delaying Apple's new Siri AI features as overly restrictive or harmful, while some praised the exclusion as a positive step for privacy and security.
Apple makes it clear that Europe is itself to blame for the unavailability of Apple Intelligence.
Apple says Siri AI won’t launch on iPhone and iPad in the EU because regulators interpret the DMA as requiring Apple to give rival AI assistants broad access to private user data and control over apps.
Apple argues this would create major privacy and security risks, and says the European Commission rejected its proposed safeguards, including a "Trusted System Agent" and an 18-month rollout plan. As a result, there is currently no timeline for Siri AI on iOS and iPadOS in the EU.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi."
(...)
"However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS."
EU overregulated itself. Again.
Interesting: New Apple Intelligence Siri only available on iPhone 17 Pro.
Of course not be available in the EU (god damn)
Same old lie Apple told during Epic v Apple, which they lost, and were later found in contempt of court on, with a criminal referral. iPhone would be MUCH better if AI assistants could compete in a free market, rather than locking out competitors and paywalling what’s left.
Apple makes it clear that Europe is itself to blame for the unavailability of Apple Intelligence.
Apple says Siri AI won’t launch on iPhone and iPad in the EU because regulators interpret the DMA as requiring Apple to give rival AI assistants broad access to private user data and control over apps.
Apple argues this would create major privacy and security risks, and says the European Commission rejected its proposed safeguards, including a "Trusted System Agent" and an 18-month rollout plan. As a result, there is currently no timeline for Siri AI on iOS and iPadOS in the EU.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi."
(...)
"However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS."
EU overregulated itself. Again.
What is not mentioned is the EU wants @Apple to open up for thirdparty AI assistants on their devices. Apple doesn’t want their monopoly to end. For Apple its about monetizing privacy data. And, btw, the other clowns (Google, Mixrosoft etc.) made it work. Apple has no excuse.
Apple makes it clear that Europe is itself to blame for the unavailability of Apple Intelligence.
Apple says Siri AI won’t launch on iPhone and iPad in the EU because regulators interpret the DMA as requiring Apple to give rival AI assistants broad access to private user data and control over apps.
Apple argues this would create major privacy and security risks, and says the European Commission rejected its proposed safeguards, including a "Trusted System Agent" and an 18-month rollout plan. As a result, there is currently no timeline for Siri AI on iOS and iPadOS in the EU.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi."
(...)
"However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS."
EU overregulated itself. Again.
@oskargroth If you read the bottom paragraphs it sounds like they did have a plan to do it, but EU disagreed with it
@joost_akker Idk, the regulations haven’t changed in years. It’s on Apple to figure out how to comply. Sounds more like they were fishing for an exemption, didn’t get it, and now resorting to public opinion swaying.
I know you’re going to disagree with me here, but Apple is absolutely the good guy here. The EU is grossly over regulated, and the best way to encourage change is for Apple and every other tech company to simply stop providing their newest tech there, in the hopes that enough EU citizens get pissed enough to force a change.
@TimSweeneyEpic How about you just put Fortnite on the Mac already Tim? Fix your own game platform issue first. You talk about being open and yet you block Mac players from even playing the iPad version. Hypocritical as always. @TimSweeneyEpic
@dteam69 DMA is about not giving your own product unfair advantages. Reality-detached extremes like “let scammers read every email on your phone” is the type of Apple propaganda that articles like this want you to start spewing. Same story as with the App Store regulations all over again.
@oskargroth Yeah I don't think that giving competitors full access to every fucking single email text message or thing my screen shows is good
It's just scammerland, and no just put it behind a permission does not work, see Android
@Shane_L @TimSweeneyEpic Bold take, but you're not wrong. Geofencing cutting-edge tech is the only real leverage these companies have against overreach. If the regulatory compliance tax is too high, stepping back forces the market to decide. Will consumer backlash actually move the needle on EU policy?
@MacRumors F*ck you you stupid motherf*ckers @EU_Commission. Hate being f*cking European. But hey here are banned packets for ketchup
@TimSweeneyEpic Competition has to be built into the system, not just left to happen on top of it. 😊
@9to5mac @bzamayo Apple should have started that conference with “Are you in the US and part of the less than half of the country that actually likes AI, then this presentation is for you!”
@oskargroth It’s pretty clear from the text what happened. EU said “every competing AI solution has to have the same access to data as Siri AI so it can compete”. While good on paper, this approach has the potential for massive privacy issues, even device takeover. I kinda get Apple …
@Skeptisk370324 @Apple How exactly is apple monetizing privacy data?
@MacRumors So iOS 27 is a nice update full of nothing beside the Liquid Glass slider and new Flyover in maps…
@kimmonismus "europe is to blame" Meanwhile OpenAI, Anthropic, Google and Microsoft have been shipping models for the past 3 years.
Right.
@kimmonismus Yeah, Samsung AI, ChatGPT, Gemini, Claude in EU doing magic? 🙂 many of the current AI solutions are already better on Mac and iOS that the Siri ai itself before launch “later this year”.
@GhostlyByte @kimmonismus We should have an option. I’m ok with the risks
@kimmonismus This is all bullshit spin. You live in Europe, you know we all have Gemini. It's Apple trying to strong arm their way in the EU, china was a footnote in that release cause they don't want to upset the CCP.
The EU delay is driven by Digital Markets Act compliance.
Tim Sweeney#486So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors…
Either they haven’t solved how to do that while preserving their privacy approach, or they don’t think Siri is ready to compete on a level playing field with other AI providers.