Announcement
Visual ChatGPT ads planned for a US test during image generation in October 2026
OpenAI says the ads will be clearly labeled and kept separate from the image being created.
TLDR
OpenAI announced plans on October 5 to test visual ads during ChatGPT image generation later that month in the US, with an initial group of advertisers. It says the ads will be clearly labeled, kept separate from the image being created and will not influence ChatGPT’s answers. OpenAI also announced expanded ad measurement tools and said it is developing brand-suitability evaluation pilots.
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