LLMs are now responsible for nearly 2% of referral traffic to top retailers like Walmart and Target 馃憞
This has more than tripled in the past year
Categories that are seeing the most AI pickup are research-intensive - electronics and home & garden lead the pack
Users criticized Amazon for fumbling its Rufus AI while Walmart successfully turned LLM-driven referral traffic into actual sales.
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@SensorTower Why is Amazon's LLM-driven traffic declining? They've blocked crawlers from ChatGPT that can collect product info
Amazon has leaned into AI with their in-app shopping assistant, Rufus...which is seeing engagement but a less impressive ramp than Walmart's competitor, Sparky
LLMs are now responsible for nearly 2% of referral traffic to top retailers like Walmart and Target 馃憞
This has more than tripled in the past year
Categories that are seeing the most AI pickup are research-intensive - electronics and home & garden lead the pack
@omooretweets @SensorTower wild how walmart turned llm traffic into actual carts while amazon fumbled with rufus
@omooretweets @SensorTower Does this include Google鈥檚 AI answer at the top of search results?