Report
Klook's first viral campaign reportedly drew millions of views but zero bookings
Tech in Asia says CEO Ethan Lin learned that something can be cool without solving a real problem.
TLDR
Tech in Asia reports that Klook's first viral campaign got millions of views but zero bookings. CEO Ethan Lin says the failure taught him that something can be cool without solving a real problem. Tech in Asia says Klook is now betting on AI to change travel discovery.
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