Palo Alto Networks' @nikesharora on how AI solves one of the biggest risks businesses face: hiring B players. "What AI is doing for me internally is democratizing intelligence." "The biggest risk in businesses is, you hire 100 marketing people. Not all of them are equally good. So you gravitate toward the 10 good ones, and you gotta find a way to deal with the other end of the spectrum, and the 80 in the middle." "The good news is if I train my model right, with all my marketing data, I can increase the average intelligence of all 100 of them to 95%. Then I just need the judgment of the top 5%." "It's the rising tide lifting all boats from an average intelligence perspective. If I can get the outcomes of 3,000 customer support people to be amazing, and there's no disparity or standard deviation, I become highly effective and efficient."