Any founder dissuaded by an investor saying "Apple/Google will do this" or now "the labs will do this" should also introspect on their level of commitment to the idea.
That said, if you're directly in their tracks, ensure that (1) the market is big enough for more than one company to win in, and (2) your velocity advantage outpaces their distribution advantage.
"What if the model companies do this?" is the new "What if Google does this?" I.e. the meaningless question investors ask that shows either that they're stupid or that they dislike you and are looking for ways to find fault.











