Flipkart Tests Microdrama Feed in Main App
Inc42 reports the Walmart-owned platform is testing short drama content inside its main app.
TLDR
Inc42 reports that Flipkart is testing a dedicated microdrama feed inside its main ecommerce app. The move is part of an effort to expand beyond retail and build a broader consumer ecosystem. The company is said to be exploring partnerships with content startups such as Terribly Tiny Tales and Pratili. The microdrama offering would be integrated into the existing app rather than launched separately. The tweet includes a link to an Inc42 article on the same topic.
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