/Tech18h ago

AI Marketing Wars Intensify in San Francisco With Posters and Plane Banners

361275835.8K

#254

Original post

Robert Scoble@Scobleizer#254inTech

San Francisco AI marketing wars.

From @polsia posters at street level to @MonacoGTM flying a plane.

When I spoke at Google’s first advertisers’ conference I had dinner with Kraft foods’ executives.

“Why do you spend so much money on advertising?”

“Because it works.”

@samdblond’s post about the story behind the plane makes the same claim.

Good morning! Maybe I need to do a better job of selling ads on my lists and https://alignednews.com/ai

I have been talking photos of every ad I saw this week on three trips to SF. Quite a week! Posting them in thread.

And I don’t have them all. There are so many.

Last time I was in Las Vegas all the billboards were from injury attorneys.

The ads are part of what makes San Francisco the city of the future in the Western World.

Sam Blond@samdblond

The Monaco Plane: Economics and Impact.

If you've been in SF over the last 10 days, you've likely seen the Monaco Plane flying around. I'm receiving countless messages asking about how expensive it is and if it's working.

So here are those answers:

8:47 AM · Jun 6, 2026 · 21.1K Views

/Tech18h ago

AI Marketing Wars Intensify in San Francisco With Posters and Plane Banners

361275835.8K

#254

Original post

Robert Scoble@Scobleizer#254inTech

San Francisco AI marketing wars.

From @polsia posters at street level to @MonacoGTM flying a plane.

When I spoke at Google’s first advertisers’ conference I had dinner with Kraft foods’ executives.

“Why do you spend so much money on advertising?”

“Because it works.”

@samdblond’s post about the story behind the plane makes the same claim.

Good morning! Maybe I need to do a better job of selling ads on my lists and https://alignednews.com/ai

I have been talking photos of every ad I saw this week on three trips to SF. Quite a week! Posting them in thread.

And I don’t have them all. There are so many.

Last time I was in Las Vegas all the billboards were from injury attorneys.

The ads are part of what makes San Francisco the city of the future in the Western World.

Sam Blond@samdblond

The Monaco Plane: Economics and Impact.

If you've been in SF over the last 10 days, you've likely seen the Monaco Plane flying around. I'm receiving countless messages asking about how expensive it is and if it's working.

So here are those answers:

8:47 AM · Jun 6, 2026 · 21.1K Views

Sentiment

Many users dismissed AI firms' San Francisco billboard and poster campaigns as desperate hype or low-quality marketing, while a few praised the visibility of the ads in tech corridors.

Pos

16.7%

Neg

83.3%

10 comments with sentiment.

Cluster Engagement

Posts from X

Most Activity

VIEWS4K

Robert Scoble@Scobleizer

San Francisco AI marketing wars.

From @polsia posters at street level to @MonacoGTM flying a plane.

When I spoke at Google’s first advertisers’ conference I had dinner with Kraft foods’ executives.

“Why do you spend so much money on advertising?”

“Because it works.”

@samdblond’s post about the story behind the plane makes the same claim.

Good morning! Maybe I need to do a better job of selling ads on my lists and https://alignednews.com/ai

I have been talking photos of every ad I saw this week on three trips to SF. Quite a week! Posting them in thread.

And I don’t have them all. There are so many.

Last time I was in Las Vegas all the billboards were from injury attorneys.

The ads are part of what makes San Francisco the city of the future in the Western World.

18h4K140

BOOKMARKS1

Robert Scoble@Scobleizer

18h1.6K51

LIKES16

Robert Scoble@Scobleizer

14h3.9K160

REPLIES5

Robert Scoble@Scobleizer

18h1.1K100

Robert Scoble@Scobleizer

San Francisco AI marketing wars.

From @polsia posters at street level to @MonacoGTM flying a plane.

When I spoke at Google’s first advertisers’ conference I had dinner with Kraft foods’ executives.

“Why do you spend so much money on advertising?”

“Because it works.”

@samdblond’s post about the story behind the plane makes the same claim.

Good morning! Maybe I need to do a better job of selling ads on my lists and https://alignednews.com/ai

I have been talking photos of every ad I saw this week on three trips to SF. Quite a week! Posting them in thread.

And I don’t have them all. There are so many.

Last time I was in Las Vegas all the billboards were from injury attorneys.

The ads are part of what makes San Francisco the city of the future in the Western World.

10h2.9K90

Robert Scoble@Scobleizer

18h1.7K30

Robert Scoble@Scobleizer

18h21840

Robert Scoble@Scobleizer

18h28030

Robert Scoble@Scobleizer

18h25230

Robert Scoble@Scobleizer

18h22630

Robert Scoble@Scobleizer

18h21720

Tom Laroc / Hi-Fi-Ai@TomLaroc

@Scobleizer @polsia @MonacoGTM i'd say the posters are a mockup of a street view of posters

11h4

ZOYAN@MEM00063

This AI market heat feels like summer. Everything is hot right now: attention, capital, ads, competition, models, infrastructure, and spending. But summer always ends… I want to leave this here as a prediction: AI is now near peak heat…If the industry does not shift from pure growth, bigger models, heavier compute, and louder marketing toward more human-centered, trustworthy, understandable, and controllable AI, this will not end as a small correction. It will hit the hammer of trust. Because markets do not only fear capability…They fear systems that grow faster than human trust, transparency, and control.

17h412

nabu@nabu_lines

@Scobleizer @polsia @MonacoGTM sf is turning into one giant ai landing page fr

18h392

Alex Utopia@alexutopia

@Scobleizer @polsia @MonacoGTM can we see that your presentation somewhere?

16h1151

Robert Scoble@Scobleizer

@learn_ai_daily @polsia @MonacoGTM Not if your product sucks.

18h292

Jeff Conlon@freeconlon

@Scobleizer @polsia @MonacoGTM Saw the Monaco plane of Mission Bay yesterday. My son thought it was for the Grand Prix 😂

17h291

Dan@danberte

@Scobleizer Robert, you have to help me update https://101ads.org then, this is half the work done

17h231

Jason Barrett@JasonDigital

@Scobleizer @polsia @MonacoGTM The QR code reminds me of clients asking for ads to have them on the tube in London where there was no signal 🤣- no one could figure out a usage case back then.

Now it’s all about how does the experience continue.

18h161

Massively Parallel Procrastinator@SHELLEYBLEND

@Scobleizer @polsia @MonacoGTM Used to wonder about advertisements when visiting Tokyo (or any Japanese city) New York. Now when I see even bigger ads in Chinese cities, I give that knowing smile!

15h101