Google avoids forced ad exchange sale, Bloomberg Law reports
A federal judge instead ordered Google to make its ad tech tools work with those operated by rivals, Bloomberg Law says.
A federal judge instead ordered Google to make its ad tech tools work with those operated by rivals, Bloomberg Law says.
Bloomberg Law reports that Google will not have to sell its advertising exchange under a federal judge’s ruling. Instead, the company must make its ad tech tools work with rivals’ tools. The outlet describes the decision as sparing Google from a second bid to force a breakup.
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A federal judge instead ordered Google to make its ad tech tools work with those operated by rivals, Bloomberg Law says.
Bloomberg Law reports that Google will not have to sell its advertising exchange under a federal judge’s ruling. Instead, the company must make its ad tech tools work with rivals’ tools. The outlet describes the decision as sparing Google from a second bid to force a breakup.