OpenAI said Thursday that ChatGPT is getting two new shopping features aimed at making the chatbot more useful for browsing products, especially fashion items. According to TechCrunch's report, the company is rolling out a virtual try-on tool for clothing and accessories alongside a new Favorites feature for saving products inside the app.
The try-on feature lets users upload either a selfie or a full-body photo to see how an item might look on them, TechCrunch reported. In ChatGPT shopping results, the option appears as a new "Try On" button, making it part of the existing shopping flow rather than a separate tool, according to the report.
The second addition, called Favorites, lets users save products they find to a Library in the app so they can revisit them later, TechCrunch reported. The report says those saved items sit alongside try-on images, tying the two features together as part of a broader shopping workspace inside ChatGPT.
OpenAI said the new shopping tools use its newly launched ChatGPT Images 2.5 model, which the company claims improves lighting, texture, instruction-following and image-generation speed, according to TechCrunch's report. That matters here because the try-on feature depends on generating a plausible preview from a user's photo, though the performance claims themselves come from OpenAI.
The update is another sign that OpenAI is still testing how far ChatGPT can push into online shopping. As TechCrunch noted, AI companies are increasingly experimenting with assistants that can recommend, organize and visualize products instead of just answering questions.
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