52% of CPG brands say embedded, automatic smart checkout would most improve promotions, but 13% expect it to get their biggest budget increase

On September 28, 2026, PYMNTS said 52% of CPG brands saw an embedded, automatic smart checkout tool as what would most improve their promotional capabilities. Only 13% expected it to get their biggest budget increase over the next three years. PYMNTS said most of that money was headed to retail media networks and AI shopping interfaces, citing a PYMNTS Intelligence report produced with FIS.