Merchants Lag on Real-Time One-to-One Offers
PYMNTS Intelligence research with FISGlobal examines gap between data and real-time offer use.
TLDR
A tweet from PYMNTS states that more than half of merchants call their promotional data advanced or highly advanced. Only 27% can deliver a one-to-one offer in real time. The post notes that having data and applying it mid-transaction are separate issues. PYMNTS Intelligence research with FISGlobal addresses this gap. The tweet links to a report. A PYMNTS.com article discusses why merchants save their best offers for checkout.
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