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AliExpress tests Elite membership program amid shift toward branded goods

The Information reports that AliExpress is testing the VIP program in some markets to attract and retain high-spending customers, citing a person with direct knowledge of the effort.

TI
1 Source, 10h ago, first seen 10h ago

TLDR

The Information reports that AliExpress is shifting away from ultra-low prices toward branded goods and premium services as it focuses more on profitability. It is testing an Elite VIP membership program in some markets and expects the program to reach 1 million members by the end of 2026.

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1 Source, first seen 10h ago

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Combined views

5.8K

1 Source, first seen 10h ago

6 likes

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1 Source

@theinformationAlibaba’s AliExpress is shifting from ultra-low prices toward branded goods and premium services as it focuses more on profitability. Its new Elite program is expected to reach 1 million members by year-end. Full story: https://thein.fo/4hHhGxs
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    1 Source

    @theinformationAlibaba’s AliExpress is shifting from ultra-low prices toward branded goods and premium services as it focuses more on profitability. Its new Elite program is expected to reach 1 million members by year-end. Full story: https://thein.fo/4hHhGxs
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