Report
AliExpress tests Elite membership program amid shift toward branded goods
The Information reports that AliExpress is testing the VIP program in some markets to attract and retain high-spending customers, citing a person with direct knowledge of the effort.
TLDR
The Information reports that AliExpress is shifting away from ultra-low prices toward branded goods and premium services as it focuses more on profitability. It is testing an Elite VIP membership program in some markets and expects the program to reach 1 million members by the end of 2026.
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