TechThe push for profitable ecommerce growth in Southeast Asia
Rising marketplace fees, advertising, logistics, returns and affiliate costs are prompting brands to scrutinize every channel and ecommerce service, Tech in Asia says.
TLDR
Tech in Asia describes a shift in Southeast Asian ecommerce from growing gross merchandise value (GMV) to growing profitable GMV. Brands are examining each channel and service as costs rise, it says. The publisher reports that pressure on margins is also pushing ecommerce service providers to rethink their value to brands.
The push for profitable ecommerce growth in Southeast Asia
Rising marketplace fees, advertising, logistics, returns and affiliate costs are prompting brands to scrutinize every channel and ecommerce service, Tech in Asia says.
TLDR
Tech in Asia describes a shift in Southeast Asian ecommerce from growing gross merchandise value (GMV) to growing profitable GMV. Brands are examining each channel and service as costs rise, it says. The publisher reports that pressure on margins is also pushing ecommerce service providers to rethink their value to brands.
