Match Group says Hinge's new tier targets women and price-sensitive users, with extra filters and custom location boundaries.
Match Group announced the test during its third-quarter earnings call but did not disclose the new tier's price. Hinge's paying users rose 23% year over year to 2.3 million that quarter, even as the company looks for ways to get more users to pay.
24.7K
2 Sources, first seen ago
@TechCrunchAt a time when people are increasingly tired of dating apps, Hinge is testing a cheaper subscription plan. https://spr.ly/6018BHvqkn
@FastCompanyEndless swiping. Expensive subscriptions. Dating app burnout. Hinge is testing a cheaper plan as singles increasingly question whether finding love is worth another monthly payment. https://go.f-st.co/QDeBxAj@TechCrunchAt a time when people are increasingly tired of dating apps, Hinge is testing a cheaper subscription plan. https://spr.ly/6018BHvqkn@FastCompanyEndless swiping. Expensive subscriptions. Dating app burnout. Hinge is testing a cheaper plan as singles increasingly question whether finding love is worth another monthly payment. https://go.f-st.co/QDeBxAj@TechCrunchAt a time when people are increasingly tired of dating apps, Hinge is testing a cheaper subscription plan. https://spr.ly/6018BHvqkn@FastCompanyEndless swiping. Expensive subscriptions. Dating app burnout. Hinge is testing a cheaper plan as singles increasingly question whether finding love is worth another monthly payment. https://go.f-st.co/QDeBxAj@TechCrunchAt a time when people are increasingly tired of dating apps, Hinge is testing a cheaper subscription plan. https://spr.ly/6018BHvqkn@FastCompanyEndless swiping. Expensive subscriptions. Dating app burnout. Hinge is testing a cheaper plan as singles increasingly question whether finding love is worth another monthly payment. https://go.f-st.co/QDeBxAj—
Not ranked yet
—
Not ranked yet
