1977, the Soroc IQ-120 is a classic dumb terminal from Soroc Technology, Inc. (a company named as a playful reversal of “Coors,” with a beer-can-inspired logo).
It is a retro work of art.
3:50 PM · Jun 24, 2026 · 10.8K Views
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Many users praise the Soroc IQ-120 terminal's sleek elegant design and unique details like its beer-can logo for capturing lost tech history nuances, while one criticizes modern premium devices for deliberately dumbing things down.
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Brian Roemmele@BrianRoemmele
The ADM-3.
Brian Roemmele@BrianRoemmele
1977, the Soroc IQ-120 is a classic dumb terminal from Soroc Technology, Inc. (a company named as a playful reversal of “Coors,” with a beer-can-inspired logo).
It is a retro work of art.
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tidux@skibidiblazor
@BrianRoemmele That is an ADM-3A.
1dViews 26Likes 4
John Sambrook@CommonSenseTOC
@BrianRoemmele Brian, I do hope http://bitsavers.org is one of your sources for high-protein data.
As @skibidiblazor noted, the terminal shown looks like an ADM-3A to me.
https://bitsavers.org/pdf/soroc/IQ_120_Operators_Manual.pdf
1dViews 29Likes 3
Bradley Nees@chunks1nees
@BrianRoemmele it had one whole K of memory. All thousand bits...
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Derek_TG@wait_andsee
@BrianRoemmele Raise your hand if your first programming class was on a Trash-80 🙋♂️
1dViews 12Likes 2
DragonDice@DragonDice20
@BrianRoemmele Sleek and elegant.
Looks like an early Mac design.
1dViews 8Likes 2
Rakhul@rakhul
@BrianRoemmele The beer-can logo detail is the kind of thing that gets lost when we flatten tech history into "before the PC / after the PC." Soroc had personality. Most terminal makers didn't.
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V0LYX@0xV0LYX
@BrianRoemmele the "dumb" part aged better than anyone expected
now we pay premium for stuff that dumbs it back down
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Not a Surgeon Either@kurt_piper
@BrianRoemmele We had those. Reduced the need for programmers to use punch cards to write programs. And cheap, too.
We did have one which kind of blew up but the others worked well.
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