Ekta Kapoor leads creative vision for the shows while retaining ownership of the intellectual property.
Balaji Telefilms has partnered with YouTube to launch five premium original shows that will total 200 episodes. Ekta Kapoor directs the creative vision for the series. She retains full ownership of the intellectual property. YouTube supplies the distribution platform and production support for the project. The announcement highlights how scripted content continues to move toward digital outlets. The companies present the slate as a premium offering aimed at expanding long-form viewing options on the site. No further rollout dates appear in the report.
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Ekta Kapoor leads creative vision for the shows while retaining ownership of the intellectual property.
Balaji Telefilms has partnered with YouTube to launch five premium original shows that will total 200 episodes. Ekta Kapoor directs the creative vision for the series. She retains full ownership of the intellectual property. YouTube supplies the distribution platform and production support for the project. The announcement highlights how scripted content continues to move toward digital outlets. The companies present the slate as a premium offering aimed at expanding long-form viewing options on the site. No further rollout dates appear in the report.
Economic Times@EconomicTimesBalaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
Economic Times@EconomicTimesBalaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
