AI Judge changed title after evaluation, original title: "Apple rolls out its Siri AI overhaul to developers on June 8, excluding the EU and China over regulatory issues"
EU regulators rejected Apple's proposed 'Trusted System Agent' intermediary.
Tim Sweeney#1678
So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors…
Either they haven’t solved how to do that while preserving their privacy approach, or they don’t think Siri is ready to compete on a level playing field with other AI providers.
Many users criticized Apple for delaying advanced Siri AI features in the EU over DMA rules, dismissing the privacy and security claims as dishonest excuses.
Apple makes it clear that Europe is itself to blame for the unavailability of Apple Intelligence.
Apple says Siri AI won’t launch on iPhone and iPad in the EU because regulators interpret the DMA as requiring Apple to give rival AI assistants broad access to private user data and control over apps.
Apple argues this would create major privacy and security risks, and says the European Commission rejected its proposed safeguards, including a "Trusted System Agent" and an 18-month rollout plan. As a result, there is currently no timeline for Siri AI on iOS and iPadOS in the EU.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi."
(...)
"However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS."
EU overregulated itself. Again.
Interesting: New Apple Intelligence Siri only available on iPhone 17 Pro.
Of course not be available in the EU (god damn)
Same old lie Apple told during Epic v Apple, which they lost, and were later found in contempt of court on, with a criminal referral. iPhone would be MUCH better if AI assistants could compete in a free market, rather than locking out competitors and paywalling what’s left.
Apple makes it clear that Europe is itself to blame for the unavailability of Apple Intelligence.
Apple says Siri AI won’t launch on iPhone and iPad in the EU because regulators interpret the DMA as requiring Apple to give rival AI assistants broad access to private user data and control over apps.
Apple argues this would create major privacy and security risks, and says the European Commission rejected its proposed safeguards, including a "Trusted System Agent" and an 18-month rollout plan. As a result, there is currently no timeline for Siri AI on iOS and iPadOS in the EU.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi."
(...)
"However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS."
EU overregulated itself. Again.
This is EXACTLY what Apple is doing, and they're flooding the Internet with astroturfed claims that they're blocking competing AI assistants from iOS "for security", rather than building multibillion-dollar tool booths in front of competing, superior AI assistants.
What EU regulations does to AI
What is not mentioned is the EU wants @Apple to open up for thirdparty AI assistants on their devices. Apple doesn’t want their monopoly to end. For Apple its about monetizing privacy data. And, btw, the other clowns (Google, Mixrosoft etc.) made it work. Apple has no excuse.
Apple makes it clear that Europe is itself to blame for the unavailability of Apple Intelligence.
Apple says Siri AI won’t launch on iPhone and iPad in the EU because regulators interpret the DMA as requiring Apple to give rival AI assistants broad access to private user data and control over apps.
Apple argues this would create major privacy and security risks, and says the European Commission rejected its proposed safeguards, including a "Trusted System Agent" and an 18-month rollout plan. As a result, there is currently no timeline for Siri AI on iOS and iPadOS in the EU.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi."
(...)
"However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS."
EU overregulated itself. Again.
meme material
Modern mobile operating systems have permission systems so users decide exactly what data their apps can access, and what they can’t.
Ironically, Apple engineers led the way building a fantastic permission system which Apple’s lobbying team now pretends they don’t understand.
@markgurman Always the case.
@oskargroth If you read the bottom paragraphs it sounds like they did have a plan to do it, but EU disagreed with it
@joost_akker Idk, the regulations haven’t changed in years. It’s on Apple to figure out how to comply. Sounds more like they were fishing for an exemption, didn’t get it, and now resorting to public opinion swaying.
@markgurman @MKBHD @DurvidImel Siri AI not coming to the EU is literally a scam. I bought the same product and payed the same amount of money for a far worse product. Please talk about this on the @WVFRM. (I live in Sweden)
Why are you pretending to not understand security principles of reducing the radius of blast surfaces in known risks?
If one of the model providers has a rogue employee or suddenly decides to go rogue and seep up as much information as needed for their own ends, that would be undetectable.
@TimSweeneyEpic Why you don’t let people decide? If you are buying an apple product you already decide want you want. People in EU are adult we can decide, I don’t need the EU decide for me.
@julien_c For once the fomo is limited on this one
@Teixeira881 If the two companies that make mobile operating systems are free to block all competition, then instead of having vibrant digital markets full of competitors striving to offer the best products, we'll have two crappy monopolies monopolizing everything.
@ak_1490 I believe iOS users should be free to decide what apps and companies can access what, if any, of their data. I don't believe that Apple is the only company that users should be allowed to trust, as their ludicrous "Private Computing" marketing campaign implies.
Oh fuck off Tim. You’re just being an extremely sour bitch right now.
You might’ve had a point during your own lawsuit but right now you’re just fighting a personal vendetta and you can’t even recognise a company actually putting consumers first for a change.
Although I guess that’s only logical since that’s an unknown principle for Epic….
@verge Apple has blinked many times in Europe: on USB-C, radiation regulations, headphones, and power bricks in France.
@markgurman So this update is a nothing burger for a big part of the world. Nice
@markgurman Fuck this shit w not coming to the EU again, literally ruined all my excitement
AI Judge changed title after evaluation, original title: "Apple rolls out its Siri AI overhaul to developers on June 8, excluding the EU and China over regulatory issues"
EU regulators rejected Apple's proposed 'Trusted System Agent' intermediary.
Tim Sweeney#1678So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors…
Either they haven’t solved how to do that while preserving their privacy approach, or they don’t think Siri is ready to compete on a level playing field with other AI providers.