India’s food regulator takes action against Amazon, Flipkart and Instamart over alleged misbranding

Bloomberg reports that Bigbasket and Zepto also face penal action over alleged misbranding and misleading claims. The regulator did not disclose the penalties the companies face.

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Bloomberg reported on September 23, 2026, citing the Food Safety and Standards Authority of India, that the regulator had initiated penal action against Amazon, Flipkart India, Swiggy Instamart, Bigbasket and Zepto over alleged misbranding and misleading claims. The regulator said the action also covers the sale and display of prohibited or poisonous food articles through their platforms. It did not disclose the penalties the companies face.

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India’s food regulator takes action against Amazon, Flipkart and Instamart over alleged misbranding

Bloomberg reports that Bigbasket and Zepto also face penal action over alleged misbranding and misleading claims. The regulator did not disclose the penalties the companies face.

20d agofirst seen 20d ago

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India's food-safety regulator has initiated penal action against Amazon, Flipkart India, Swiggy Instamart, Bigbasket and Zepto over alleged regulatory violations involving food listings.

Bloomberg reports that the Food Safety and Standards Authority of India cited alleged misbranding and misleading claims. The regulator says the cases also include the sale or display of prohibited or poisonous food articles through the platforms.

The cases cover multiple products and listing practices

The Economic Times reports that all five platforms were cited over claims related to a date-bite product. It says Swiggy Instamart and Bigbasket also face action involving product information and claims for three dairy products.

The proceedings are under India's Food Safety and Standards Act and applicable FSSAI regulations, according to Business Standard. The regulator has not disclosed the potential penalties.

The claims remain allegations in an enforcement process, not final findings described in the inspected reporting. Business Standard said the companies had not responded to its questions at publication time.

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India’s food regulator takes action against Amazon, Flipkart and Instamart over alleged misbranding

TLDR

Combined views

Combined views

India’s food regulator takes action against Amazon, Flipkart and Instamart over alleged misbranding

TLDR

Combined views

The cases cover multiple products and listing practices

Sentiment

Summary

2 Sources

Combined views

Sentiment

Summary

The cases cover multiple products and listing practices

Sentiment

Summary

Sentiment

Summary

2 Sources

2 Sources

2 Sources